CONSCIOUS AND CONNECTED
CREATIVE ENERGY IS THE ESSENCE OF LIFE FOR SJER’S FOUNDER. BUT CREATING WITHOUT PURPOSE FEELS WRONG. THE WORLD IS IN PAIN: RESOURCES ARE MISUSED, POLLUTION IS RISING, AND VALUABLE MATERIALS ARE DISCARDED WITHOUT A SECOND THOUGHT.
SJER WAS BORN FROM A SIMPLE ANSWER: CREATE WITH PURPOSE, USING WHAT ALREADY EXISTS, AND SHARING RESOURCES. EACH BAG IS CRAFTED FROM PRODUCTION OFFCUTS AND LEFTOVERS FROM THE INTERIOR AND TEXTILE INDUSTRIES. VERSATILE, ADAPTABLE, AND UNIQUE. DESIGNED TO SUPPORT YOU IN EVERY MOVE.
PRODUCED UNDER ETHICAL CONDITIONS, SJER SPEAKS TO THOSE WHO VALUE RESPONSIBILITY, INDIVIDUALITY AND CONNECTION. BY CHOOSING SJER, YOU’RE NOT JUST CARRYING A BAG, YOU’RE CARRYING A STATEMENT.
OUR VALUES
SHOW ME YOURS, AND I’LL SHOW YOU MINE.
AT SJER, TRANSPARENCY COMES FIRST, ALWAYS PUTTING PLANET AND PEOPLE ABOVE PROFIT.
CREATIVITY FUELS OUR SPIRIT
THE HEARTBEAT OF SJER. WE CULTIVATE CURIOSITY AND ENCOURAGE OTHERS TO TAP INTO THEIR OWN CREATIVE POTENTIAL, TO CONNECT, EXPRESS, AND INSPIRE.
WE’RE AUTHENTIC, AND SO ARE YOU.
OUR CUSTOMERS WEAR THEIR SJER BAG WITH PRIDE, KNOWING THEY’RE MAKING A SUSTAINABLE, ETHICAL CHOICE THAT RESONATES WITH LASTING VALUE.
WE OWE EVERYTHING TO THE EARTH, AND WE'LL TREAT HER THAT WAY.
FOR SJER, ETHICAL, SUSTAINABLE CHOICES COME NATURALLY. OUR PURPOSE IS ROOTED IN THE EARTH, AND THAT RESPECT GUIDES EVERYTHING WE DO.
CRAFTED TO LAST, IN STYLE AND STRUCTURE.
OUR BAGS ARE MADE TO GO THE DISTANCE, DESIGNED TO BE LOVED AND WORN FOR YEARS TO COME.
INSPIRING A MOVEMENT FOR MINDFUL CONSUMPTION.
WE STRIVE FOR A WORLD WHERE CONSCIOUS CONSUMPTION IS THE NORM, EACH SJER BAG CARRIES THAT MISSION FORWARD.
